mtvU Woodie Awards and Festival in Austin, Texas 3/13/14
Model and rapper Iggy Azalea has been tapped as the new host of MTV’s fashion show “House of Style.”
The short-form eight-episode season will premiere August 4. As it leads up to the Video Music Awards on August 24, it will cover street style trends found in Los Angeles’ best vintage stores to a look at music video sets with Rita Ora and designer Jeremy Scott. There will also be a special airing during the VMAs as well as a sartorial-focused recap special airing on August 26. (Azalea herself is nominated for seven VMAs this year).
Given social media’s impact on fashion, it’s not a surprise that the show will also have a strong digital component. The series will live on the show’s website and include extensions across mobile, social and television.
Azalea expressed her excitement and gratitude on being tapped for the position, citing the long-running show’s ability to bring the fashion industry to the fans.
“The biggest impact that ‘House of Style’ had on pop culture is its ability to make fashion fun and interesting to fans who are both diehard fashionistas or not at all,” said Iggy Azalea. “I am so excited to bring back this iconic show for another generation of teenagers.”
“House of Style” originally ran on MTV from 1989 to 2000 and included hosts like Cindy Crawford, Rebecca Romijn and Molly Sims. It was rebooted in 2012 as a digital series with Karlie Kloss and Joan Smalls.
“House of Style is a part fashion history; it’s a study of the fashion present and a projection of our fashion future,” said Colin Helms, SVP of Connected Content for MTV. “Keeping with the tradition of the series, we wanted this season’s host to have a foot in both the fashion and music worlds. Iggy Azalea is clearly that girl.”